Population services international (psi) is a global non-profit that aims to provide health products, coupled with effective social marketing, to improve health in developing countries the psi mozambique office was formed in the mid-1990s to provide support for the ministry of health in its efforts to prevent the spread of hiv. Social marketing in family planning programs makes contraceptive products accessible and affordable through private-sector outlets, such as pharmacies and shops, while using commercial marketing techniques to achieve specific behavioral goals. Eric is a true sales professional having started his career in the industry over 20 years ago with florida bearings inc eric brings outstanding sales, marketing and project coordination skills to psi, those skills, combined with unparalleled product and applications knowledge, positions him to be one of the most trusted sales professionals in the municipal and industrial markets. The pepsi refresh project (prp) was a 2010 initiative by pepsico to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, or the nation the project is completely separate from the pepsi corporate foundation and uses money budgeted for marketing. This case study focused on the social marketing program in cameroon, by population services international (psi) the aim was to examine the stages of development of the social marketing program, program performance, condom distribution, meritorious strategies, program gaps, lessons learned, and needs for future improvement.
Condom social marketing: selected case studies the case studies project was initiated and coordinated by psi population services international sm social. The offices of this organization shall include a president, vice president, secretary, treasurer, social chair, two (2) co-service project coordinators, two (2) co-marketing/social media coordinators, alumni relations, and mentorship program coordinator. Social media marketing: forms of electronic communication (as web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos. Social marketing and public health theory and practice second edition edited by jeff french including both theory and practice sections provides a cohesive transition from theory to a step by step approach to implementation.
A researcher conducted a case study of the family planning social marketing project (fpsmp) in bangladesh between 1974-1987 to point out the irreducible qualitative differences between the commercial and social contexts and between the developed and developing world. Creating value through cause-related marketing and celebrity advocacy the case of youthaids & psi page 5 it wasn't long after returning from south africa that roberts knew she had to make a change. Our collection of featured case studies highlights how organizations are implementing project management practices and using pmi products, programs or services to fulfill business initiatives and overcome challenges. Social marketing helps to ensure policy is based on an understanding of people's lives, making policy goals realistic and achievable research into how people used water, and where it was wasted, led to a focus on improving plumbing systems, rather than calling for individual action.
Social media goals to consider in 2018 goal setting is a staple of all marketing and business strategies social media is no exception of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. Psi successfully implements offshore project development model for a case management system application. Rspn, entered into partnership with population services international (psi) in april 2015, a continuation of the project implemented through greenstar social marketing (gsm), to provide reproductive health services to communities through social marketing. Marketingsherpa's case studies, new research data, how-tos, interviews and articles enter your email below to join thousands of marketers and get free weekly newsletters with practical case studies, research and training, as well as marketingsherpa updates and promotions. Case studies: most recent access thousands of our most recent online marketing resources here select any of the popular topics below to narrow your search.
Similarities in social and traditional marketing • marketers attempt to learn about the lives of individuals and what motivates them • marketing strategies are developed 1 market research done 2. Population services international: the social marketing project in bangladesh case solution, population services international (psi) was founded a not-for-profit agency to disseminate family planning information and to market birth control products. The research consisted of interviews with chief personnel of the technical assistance contractor population services international (psi), project documentation, a review of marketing principles and methods, and summary reports on contraceptive social marketing projects in various countries.
Harvard & hbr business case study solution and analysis online - buy harvard case study solution and analysis done by mba writers for homework and assignments all of the solutions are custom written and solved individually once orders are placed. Practical case studies, research and training for marketers marketingsherpa is a research institute specializing in tracking what works in all aspects of marketing we are not an agency, consultancy or other vendor seeking your business. Cause marketing takes the notions of philanthropy and corporate social responsibility one step further by engaging the consumer in a brand or company's social work. Lead select 'lead' to find cases in which a media or channel plays a leading or significant role (available for case studies since 2011) mix select 'mix' to find cases that simply include a media or channel in their marketing mix.
In 1976, psi concluded an agreement with the government of bangladesh to conduct a social marketing program, with the objective of using modern marketing techniques to sell subsidized contraceptives through commercial outlets. Upon implementing the social media marketing strategy described above, we can use this information to compare results month to month/quarter to quarter/year to year, to understand the full scope of the marketing initiatives worth pursuing. Psi home \ presentations \ an integrated approach of addressing gbv and hiv for agyws the case of dreams project in malawi (weped564.